Management Team

Jimmy Hu, Managing Director

A serial entrepeneur and a seasoned executive of the information technology and marketing industries, in his past career Jimmy has helped numerous US & European companies successfully develop their Asia digital marketing strategy and localize their web presence in China, Japan, and Korea. At the same time, he was also in charge of planning all of our clients’ global online sales strategies and managing the creation & implementation of new e-commerce channels that facilitated market expansion in China and other parts of East Asia.  In 2007, he combined expertise, knowledge, and resources with experts of China business, international trade, and marketing to create Chinapex.

Tiger Yang, Director of Operations

With extensive experience in international trade and product management, Mr. Yang is responsible for overseeing and maintaining the day to day activities of Chinapex. He has built a network for Chinapex in China that enables the firm to obtain information on a daily basis easily, efficiently, and accurately. His ability to effectively manage government and media relations in China has helped Chinapex build service capabilities to offer clients easier access many exclusive resources and solutions. An expert in China business and a certified project management professional, he often is in charge of leading our clients' project development team. 

Mark Cassin, VP of Marketing

Mr. Cassin has a 27 year background in sales, marketing, and sales training. Mark has held positions as co-creator of the Apple Retail Stores vision, training, and Customer Experience—and has successfully developed and marketed a unique revenue generating program around retail training in Japan, Europe, and Canada. Mr. Cassin has focused his talents in sales, marketing, and needs assessment for many Fortune 500 and 1000 companies, including, BMW, Pacific Bell, IBM, AT&T Wireless Services, Sun Microsystems, Hewlett Packard, and many more.

Mr. Cassin is a member of the American Marketing Association and Bay Area Integrated Marketers. Mr. Cassin has contributed to the success of businesses in multiple markets, worked with Boards of Directors and CEOs in the high-tech industry, and has created dynamic training to help companies and organizations succeed.

David Krysh, VP of Business Development

David has 25 years of executive operating experience developing and executing new growth platform strategies for U.S. based privately held businesses and developed both directions of trade with U.S and China since 1995. He has applied his broad expertise in business management, branding, B2B/B2C marketing and sales organization, channel and relationship development to create distribution through global Big Box retailers including Walmart, Target and Costco, commercial resellers, thousands of smaller retailers, dealers and wholesale distributors in a variety of channels and countries.

A degreed Industrial Designer from Arizona State University and member of the Product Development Management Association, he has led development of VOC based NPD processes for own factory and sourced goods in the U.S., Europe, China and Israel, successfully launching hundreds of new products in various durable and consumable product categories. David has extensive experience networking internationally at senior levels to create external growth opportunities through M&A, JV, technology alliances and licensing.